Remote Access Highlights Chuck Me Mondays
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Earlier this week Brian Howard at Remote Access interviewed myself and DarthRazorback about Chuck Me Mondays:
Given my line of work, I’m all about attribution. So while I’m not shy about jumping on the Chuck Me Mondays bandwagon—like I plan to do starting Monday Tuesday after my Monday viewing—I have to give credit where it’s due.
If you’re a Chuck fan with any online aptitude at all, you’ve probably spent some time at ChuckTV.net and its forums. The last several weeks have been a whirlwind over there, from the Finale and a Footlong campaign to the 15 days of waiting (that lasted only 14) for renewal news.
Just because Chuck’s coming back and there’s a good nine months to focus on other things doesn’t mean things have settled down for this Buymorian province. Chuck Me Mondays was borne of “great minds think alike” origins in which folks did some simple math: 35 Chuck episodes + 40 weeks to kill = a great way to keep up the buzz, send the network a message and wile a way a hiatus.
So I checked in with two of the fans who were there to get the scoop on what it’s all about. Kansan Melissa “Mel” Lowery is well known to listeners of Chuck Versus the Podcast while Magnus Anton Lekay, from just down the road in Lodi, N.J., is the familiar “DarthRazorback”at the ChuckTV.net forums.
So how exactly is this supposed to work?
Mel: The concept is simple: at a given time – Mondays at 9PM ET – fans are encouraged to watch the Chuck episode of the week through whatever means they have available (DVD/Blu-ray, iTunes, Amazon, DVR, theWB.com). A post at ChuckTV.net will be available for fans to comment as they watch, plus a list of fans on Twitter will be provided for additional discussion. Basically we’re putting together a huge viewing party that, thanks to the Internet, is not restrained by geographic limitations.
DR: The goal, at least from my perspective, is a) to maintain awareness of the show during the next 9 months b) to keep those who mobilized during the Save Chuck effort still motivated c) to keep Chuck and Mondays in the minds of potential viewers via Twitter d) to gain media awareness so that this effort can grow and e) to utilize the potential success of this effort to promote other Chuck related campaigns throughout the life of the show (such as the Have A Heart fund raising effort).
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I love the CHUCK Me mondays but I think alot of us wont be able to be on the comp on Mondays at 9pm. I know I cant. What about extending it to the rest of the week? Like having the CHUCK discussion and chat and twittering on Monday but then leaving the discussions open for the rest of the week?
Awesome!