People.com has a front page story on our own Zachary Levi and his mission to make being a nerd super cool via The Nerd Machine.
Chuck star Zachary Levi wants to change the world for nerds. “Really, everybody is a nerd,” Levi tells PEOPLE. “I think a nerd is someone who’s passionate about something. I’m a self-proclaimed nerd.”
So to make life easier for pocket protector-carrying guys and girls, last year he launched The Nerd Machine, a website with goofy videos, message boards and official gear. But it was only when Levi wore two of his Nerd Machine T-shirts to the Teen Choice Awards this month that the concept totally took off. In fact, fans crashed the Nerd Machine site that night while trying to buy the cheeky tees.
So where’d the nerd love come from? Levi used to design apparel for Chuck‘s cast and crewmembers, giving the items as gifts. Soon, though, people outside the show’s circle asked where they could get the ironic T-shirts, prompting Levi to take his talents public. “I decided to make my own brand and call it The Nerd Machine and see if people dig it,” he explains. “And that’s kind of where it came from. I love fun, ironic, cool T-shirts and they’re easy to make if you put your mind to it.” He partnered with Chuck prop manager Dave Coleman, who used to have his own apparel company, and a brand was born.