The +7 numbers (e.g. viewers who watched a show on a DVR within 7 days of the original airdate) for the week of November 7-13 were released today, and the show another significant bump for Chuck. In the 18-49 demo, the one that advertisers cater to, “Chuck vs. the Bearded Bandit” went from a 0.9 rating to a 1.3 rating when DVR viewers were added, an increase of 44%. (Overall viewership numbers weren’t available.) That means almost half of Chuck‘s demo audience isn’t watching during the Friday timeslot.
Although the increase doesn’t change the fact that this is Chuck‘s final season, it is interesting to see just how many viewers are relying on time-shifting now that the series is airing on Fridays. The most relevant Live +7 results I could find from season 4 were from the Monday, November 22 episode, which saw just 29% of viewers waiting to watch Chuck later. Remember when fans were arguing that “any night would be better than Monday”? That’s only true if you’re actually home to watch!