Nielsen released some stats for the year that was 2011 today, and there’s good news for Chuck fans! According to NM Incite, a Nielsen/McKinsey company, Chuck garnered the most online buzz in 2011 with a whopping 54% of mentions among the top 10 most buzzed about TV shows this year. Desperate Housewives was a distant second with 16%.
If I had to pinpoint one thing that set Chuck apart from other shows this year, it would be the #NotANielsenFamily campaign spearheaded by We Give A Chuck last spring. That campaign generated a ton of Tweets, blog posts, and Facebook mentions in addition to our regularly scheduled online discussion. Nice work, Chucksters!