Archive for the ‘marketing’ Category

‘Chuck’ Is On the Air!

By Liz • Sep 17th, 2007

Business Wire just released this announcement:
Radio Programmers and Listeners to Create a Journey Through Music That Complements Innovative Creative for Launch of “Journeyman”
BURBANK, Calif. & SAN ANTONIO–(BUSINESS WIRE)–The NBC Agency and Clear Channel Radio (NYSE:CCU) today announced unique, national radio campaigns for NBC’s fall programming lineup. Today, on-air and online promotions begin on select [...]



ChucksSecret.com Reveals Keys

By Liz • Aug 30th, 2007

According to The TV Squad, there’s a new website that’s been launched to further generate buzz for our favorite Geek. Read about it under the cut.



Marketing Madness!

By Mel • Aug 27th, 2007

From Broadcasting & Cable:
Broadcast Networks Promote Fall Shows with Unprecedented Gusto, but Do These Campaigns Really Work?
By Anne Becker — Broadcasting & Cable, 8/27/2007 12:04:00 AM
To promote its freshman Monday-night computer-geek show, Chuck, NBC dispatched the premiere to iTunes, Yahoo, Amazon.com and cable operators.
If that wasn’t enough, it plastered show images on popcorn bags [...]