This is just a possible way of getting a few more viewers.
My sons went on a school band trip and were allowed to bring discs with them to show on the bus's DVD system. They took season 1 of Chuck thinking that they might get to watch an episode or two. Over the course of the 3 day trip the students watched ALL the episodes of season 1 and when they arrived at their destination the students pooled their money to buy Season 2 to watch and raffle off after the trip.
Net gain, about 35 new Chuck fans (students and parents).
If you have someone going on a school trip and videos are allowed think about sending along a season of Chuck.