Finally, some NBC renewal/pick up scoop! Variety is reporting that their sources say Chuck “is likely to return for at least 13 episodes.” Remember that Chuck has always started the season with a 13-episode order, then had it lengthened (except for season 1 when the writers’ strike prevented extra episodes). For the uninitiated, Variety is a well-respected industry magazine. Things ... Read More »

TheWrap reports that NBC will announce the new primetime schedule for 2011-2012 a day earlier than expected, on Sunday, May 15. Citing the importance of this year’s upfronts for fourth-place NBC and new programming chief Bob Greenblatt, TheWrap says that the network will present the new schedule to reporters during a conference call beginning at 2PM Eastern. Keep those fingers ... Read More »

Tonight’s episode of Chuck is the final one to air before NBC announces, and possibly makes, their decision about a fifth season. In addition to the ratings, Chuck fans know that happy advertisers make a big impact on that decision. WGAC’s #NotANielsenFamily campaign targets those advertisers and lets them know that we, the Chuck viewers, see and remember their commercials ... Read More »

Chuck executive producer Josh Schwartz Tweeted encouragement to Chuck fans this morning: Chuck fans — a new episode airs this Monday. Keep up the #savechuck campaign. #NotANielsenFamily is working…. Not sure what #NotANielsenFamily is? It’s a Twitter campaign targeting companies who advertise on the show, either through product placement or commercials. We Give A Chuck is spearheading the campaign, which ... Read More »

We know that Chuck is on the bubble when it comes to ratings data. We know the ratings system is broken. We know that Chuck has a vocal, passionate fanbase who aren’t counted by the Nielsen ratings. What can we do to be heard? Following in the footsteps of our spotlights on in-show advertisers like Sleep Sheep and de Blob2 ... Read More »

Nielsen families now have the potential to make an even bigger impact on the ratings: beginning March 28, Nielsen began counting duplicate viewings of shows in Nielsen households. TV By The Numbers breaks it down for us: beginning with the ratings we saw this morning [March 29] for Monday night, any duplicate viewing of a program on DVR before 3am ... Read More »

The folks over at WeGiveAChuck.com have launched a new renewal initiative targeting Chuck‘s advertisers. It’s a simple concept: just send a “thank you” postcard to any or all of the advertisers (contact info is provided) to give them a clearer idea of just how many people their message is reaching. Even better? International fans can participate! This week’s targets are ... Read More »

With 5 weeks at a 1.7 rating, Chuck seems to have found a very consistent core audience. However, many are concerned, as shows with much higher than 1.7 have been canceled. Is Chuck safe? Is Chuck doomed? This week we devote almost a half hour to discussing the factors that affect ratings and renewal, including some inside information that casts ... Read More »