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{"id":40,"date":"2007-08-27T10:29:59","date_gmt":"2007-08-27T15:29:59","guid":{"rendered":"http:\/\/chucktv.net\/?p=40"},"modified":"2009-01-18T18:19:39","modified_gmt":"2009-01-18T23:19:39","slug":"marketing-madness","status":"publish","type":"post","link":"https:\/\/chucktv.net\/2007\/08\/27\/marketing-madness\/","title":{"rendered":"Marketing Madness!"},"content":{"rendered":"

From Broadcasting & Cable<\/a>:<\/p>\n

Broadcast Networks Promote Fall Shows with Unprecedented Gusto, but Do These Campaigns Really Work?<\/strong>
\nBy Anne Becker — Broadcasting & Cable, 8\/27\/2007 12:04:00 AM<\/p>\n

To promote its freshman Monday-night computer-geek show, Chuck<\/em>, NBC dispatched the premiere to iTunes, Yahoo, Amazon.com and cable operators.<\/p>\n

If that wasn\u00e2\u20ac\u2122t enough, it plastered show images on popcorn bags and cardboard cutouts in theaters and inserted pop-up ads of the show\u00e2\u20ac\u2122s fictional \u00e2\u20ac\u0153Buy More\u00e2\u20ac\u009d stores in Rolling Stone<\/em>.<\/p><\/blockquote>\n

NBC is also wrapping New York\u00e2\u20ac\u2122s Times Square subway shuttle with Chuck<\/em> graphics, giving out preview DVDs at Circuit City and launching a new customizable Web site<\/a> designed to mock the desktop of the show\u00e2\u20ac\u2122s titular character, with e-mail, photos, games and videos and music from the series. (read more…<\/a>)<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

From Broadcasting & Cable: Broadcast Networks Promote Fall Shows with Unprecedented Gusto, but Do These Campaigns Really Work? By Anne Becker — Broadcasting & Cable, 8\/27\/2007 12:04:00 AM To promote its freshman Monday-night computer-geek show, Chuck, NBC dispatched the premiere to iTunes, Yahoo, Amazon.com and cable operators. If that wasn\u00e2\u20ac\u2122t enough, it plastered show images …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-40","post","type-post","status-publish","format-standard",""],"_links":{"self":[{"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/posts\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":1,"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/posts\/40\/revisions"}],"predecessor-version":[{"id":973,"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/posts\/40\/revisions\/973"}],"wp:attachment":[{"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/media?parent=40"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/categories?post=40"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/tags?post=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}