Were you part of Monday’s #NotANielsenFamily Twitter campaign, spearheaded by We Give a Chuck<\/a>? The idea was to send Tweets to companies who advertised on Chuck<\/strong> during the hour, whether via product placement (Super Shuttle) or traditional commercial (Diet Pepsi, Stouffer’s). The response from the companies was terrific, and now EW.com<\/a> has picked up the story:<\/p>\n

This week marked the beginning of a Twitter campaign spearheaded by fan site\u00a0We Give a Chuck<\/a> that aimed to let the show\u2019s advertisers know, well, that they exist<\/em>. Using the hashtag #NotaNielsenFamily, the fandom banded together in hopes of letting Chuck<\/em>\u2018s many advertisers that the oft-criticized Nielsen ratings system doesn\u2019t speak to what they claim the true numbers the show is really pulling in.<\/p>\n

On Monday \u2014 and for the next few weeks, apparently \u2014 the group sent Tweets to the advertisers during the show in hopes of getting their attention. (Example: \u201c@Tide just saw your ad on @NBC\u2019s #Chuck. Thx! You support Chuck, I\u2019ll support you PS-I use the to-go stick all the time! #NotANielsenFamily\u201d) And oddly enough, they worked. Diet Pepsi\u2019s Twitter account responded to the outpour that evening, saying \u201cWow! #chuck fans are awesome! Thanks for all the support!!!! #notanielsenfamily.<\/a>\u201c<\/p>\n

In their bubble show analysis, EW\u2019s Lynette Rice and James Hibberd said the show (which averages 5.9 million viewers) had one major strength<\/a>: \u201c[It’s] perhaps NBC\u2019s only drama that can blow up Twitter.\u201d And it looks like the fandom is going to do exactly that to accomplish their mission, which they tend to take as seriously as Chuck takes his.<\/p><\/blockquote>\n

Kudos to WGAC for coming up with such an easy yet effective campaign. We encourage you to join the fun on Monday (yes, even though Chuck<\/strong> is a rerun) and let the advertisers know that Chuck<\/strong> fans are engaged viewers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Were you part of Monday’s #NotANielsenFamily Twitter campaign, spearheaded by We Give a Chuck? The idea was to send Tweets to companies who advertised on Chuck during the hour, whether via product placement (Super Shuttle) or traditional commercial (Diet Pepsi, Stouffer’s). The response from the companies was terrific, and now EW.com has picked up the …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-9651","post","type-post","status-publish","format-standard",""],"_links":{"self":[{"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/posts\/9651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/comments?post=9651"}],"version-history":[{"count":2,"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/posts\/9651\/revisions"}],"predecessor-version":[{"id":9653,"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/posts\/9651\/revisions\/9653"}],"wp:attachment":[{"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/media?parent=9651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/categories?post=9651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chucktv.net\/wp-json\/wp\/v2\/tags?post=9651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}