Marketing Madness!

From Broadcasting & Cable:

Broadcast Networks Promote Fall Shows with Unprecedented Gusto, but Do These Campaigns Really Work?
By Anne Becker — Broadcasting & Cable, 8/27/2007 12:04:00 AM

To promote its freshman Monday-night computer-geek show, Chuck, NBC dispatched the premiere to iTunes, Yahoo, Amazon.com and cable operators.

If that wasn’t enough, it plastered show images on popcorn bags and cardboard cutouts in theaters and inserted pop-up ads of the show’s fictional “Buy More” stores in Rolling Stone.

NBC is also wrapping New York’s Times Square subway shuttle with Chuck graphics, giving out preview DVDs at Circuit City and launching a new customizable Web site designed to mock the desktop of the show’s titular character, with e-mail, photos, games and videos and music from the series. (read more…)