TVBTN has the Live +7 numbers (those who watched live plus those who watched via DVR within 7 days of the original broadcast) for the Chuck season premiere, and they show a nice increase:
Chuck had a Live+SD rating with adults 18-49 of 2.0 for its premiere on September 20, and a full week’s worth of DVR viewing pushed it up to a 2.6. On a Live+SD basis it was ranked #57 for the week among ABC, CBS, CW, Fox and NBC. With Live+7 it jumped to 55th.
The interesting thing (though not really surprising for an 8pm scripted show) was that almost half of Chuck’s adults 18-49 DVR lift came from same day (before 3am Tuesday morning) DVR viewing. Chuck had a Live 18-49 rating of 1.5 (please note, nobody reports live viewing anymore and we only see the live numbers in the context of Live+7 DVR lift).
In total viewers Chuck jumped from 5.812 million Live+SD to 7.045 million Live+7.
That’s not a tremendous increase, but it is nice to see the numbers go up.
2.6? Thank God that’s wonderful I hope it’ll do the show some good and save it from the axe. 🙂
awesome, i hope it only gets better, got to keep telling people about the show
Aces! I always sensed that “Chuck” had a larger audience than the Neilsen box would seem to indicate. “Chuck” has a different type of viewer than those tracked by more conventional means, younger, more tech-savvy, and more likely to watch elsewhere than the real-time broadcast.
This is one more indication why, in my opinion, the Nielsen rating system has truly become obsolete in terms of accurately gauging how popular a show is.
Accurately gauging the popularity of a show is not the intent of the Nielsen system. It’s all about how attractive the show is to advertisers – and in that context, people watching it 5 days later and skipping the commercials are better off ignored.
I really hope i am helping because i would die if this show went away! 🙂
Ditto. Maybe we’ll have to jump off a cliff together. You go first.