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Die-hard Chuck fans know that showing advertisers that we’re paying attention helps our show. The season 2 Finale and a Footlong Campaign, from the mind of fan Wendy Farrington, resulted in Subway becoming a major sponsor in seasons 3 and 4, both with traditional commercials and product placement in the show itself. We’ve also seen Honda step up with synergistic product placement and ad campaigns, although not as many fans can splash out for big ticket items like that. As we head into renewal season, fans are asking what they can do to show support again. Obviously watching live and participating in the Reward TV questionnaire the day after an episode airs is vital, but could this year’s savior be…sheep?
In “Chuck vs. the Masquerade”, a subplot involved new parents Ellie and Devon desperate to find something to help Clara stop crying so they could all get some sleep. A trip to their local Buy More yielded the answer: a Sleep Sheep. But did you know that’s a real world item? The Sleep Sheep by Cloud b soothes your child into a restful, relaxing nap or night of sleep. This soft and adorable sleep time pal plays calming sounds that help drown out distracting noises and let baby drift into dreams. It’s available from Amazon for $19.19 right now, and would make a terrific gift for someone you know with a new baby or for your own child. (JEFFSTER! cover song not included.)
Updated: Sleep Sheep is also available at Barnes & Noble online and in stores, and at Toys R Us online and in stores.
Not only will you give baby and parents the gift of sleep, but you’ll send a message to one of Chuck‘s prominent sponsors that you are willing to put your money where your fandom is!
The sheep have featured highly in this seasons Chuck. It’s about time they were recognised. 😉
There are no infants left in the family. My youngest cousin is a toddler now but if it means more Chuck, I’ll buy a whole dang flock!
When I took the Nielsen test about this episode they asked a question about if its presence on the show would change my opinion or make me more likely to buy the product sot it is clearly intended that way.
If you buy this, which I actually think I might, make sure you mention in the Amazon comments that you bought it because you saw it on CHUCK!
Good idea, Kris. Mine are already on the way!
Went to Amazon, only 1 left in stock, don’t get paid ’till next Friday. May have to wait for the next batch to show up!!!
Is this finally something that we international fans can purchase too, in order to help Chuck? My sister has a baby and a toddler, so I would buy two sheep.
I would guess so. Ive bought a few things from the US and im in the UK from Amazon. 🙂
Jeffster song may not be included but Vik Sahay made his raw cut available! It’s at http://picosong.com/4DL.
You, too, can sleep like… Jeff.
Apparently, you can’t record stuff with this sheep doll… but I’m thinking that sound pack in the back of the sheep could be suitably modified to play that *.mp3 … and then sew a tiny Jeffster! shirt.
Come to think of it… maybe Jeffster! could have a future in crooning lullabies. 😀 I wonder what else can they sing besides “Send Me On My Way”?
I tagged it in Amazon to associate with Chuck.
Are tiny Jeffster! shirts available?
I tweeted NBCstore about Jeffster tee shirts and they said they contacted the props department to put it in the works
I just ordered mine and added my comment that i saw it on Chuck and just HAD to have it.
At $19.19 it’s clear that no-one’s getting fleeced. Sadly my 11-year old has outgrown this, so I will continue to support Subway in gratitude for their steadfast support of “Chuck”. To the best of my knowledge they haven’t added lamb to their menu, so no chance of a cross-promotion with Sleep Sheep.
*groan* We can always count on you for the bad puns, Bob.
Consider yourself spared.. I almost signed in as Doctor Baa.
At that price, it’s not a gambol. We should flock to this one, Chuck fans! It would be shear madness not to. At this price, it’s a deal that can’t be bleat! I’m getting one, Mel; wool you? (Baa-ha-ha-ha-ha!) 😉
A little Jeffster shirt would be the crowning touch for one of these.
OMG! Bob, look what you did!
Anything for ewe, Mel.
What kind of sheep is this? Fleece desist with the baa-d jokes.
Gulp. I take it back about the price. $40 in Canada. Sheep dip. 🙁
Wonderful, very funny!!
I know of at least one adult that bought one to help him get to sleep.
Plus you have to give them mad props for how flawlessly this was incorporated into a storyline.
It’s O.K., Tamara. You can say it was ME! Can’t help myself. Anything I can do to help CHUCK.
Mel… If ( horrible thought ) this is Chucks last season are you
going to keep Chuck.net going or fold it up ?
I get asked this every season, and the answer is always the same: as long as the fans keep coming, the site will remain. If and when the day comes that Chuck and Sarah and Casey and Morgan and all the rest ride off into the sunset, I imagine there will still be plenty to talk about rehashing the series and campaigning for a feature film. 😉
Thanks Mel, your the best.
Let’s hope so, because by my calculations at the end of Season 4 CHUCK will have a total of 78 Episodes in the bank. They only need another 22 Episode Season for the all powerful 100 Episodes and syndication!!!
Things are getting interesting now .. I do hope the writers keep heading down the SPY path versus total relationship path. Chuck and Sarah are together, now let them all do what they do best — be spys.
Wait, so is Subway still a sponsor? I’ve been eating there a lot lately and It would feel even more awesome if I was helping Chuck.
Yes, they are still a major sponsor. We’ve had a few product placements already this season and I’m sure we’ll see at least one more. Your sub sandwich habit is justified. 😉
Just ordered 5. less than $100 I dont have babies but I will donate them to a local charity in “Chuck”s name. (maybe I should include DVDs too…hmm)
That’s an amazing idea! I’ll definitely be buying a couple and doing the same.
Hey Gang – there is a “sleep sheep” web site where you can order one (or more) directly from the manufacturer/distributor. That what I did! And, embarassed to admit it – I bought it for myself. It has a 45 minute timer and you can play sounds of the ocean or whales. There’s also a mother’s heartbeat, but I don’t think that will help me get to sleep (anymore).
BUT – on the on-line order form there is also a COMMENT section. I wrote specifically that I saw the sheep on CHUCK on Monday night on NBC. It’s important to let them know that you saw it on CHUCK. I didn’t order through Amazon, but I don’t know if it’s always possible to make the CHUCK association (with your purchase) as clear with Amazon as you can by ordering it direct. I think – if I remember right – the web site was sleepsheep.com
Anyway, if a sandwich got us a third season, who knows? Maybe a sheep can help get us a fifth.
And to “Oregon” for ordering 5 and donating them to charity – what a wonderful idea! Bless you brother (or sister)!!
And since I’m TRYING to do whatever I can to show “CHUCK support” I even bought the new “BUYMORE” lunch box from the NBC.COM site. I haven’t had a lunch box in over 40 years! But I’m sure I’ll find SOME KIND of use for it.
Keep up the great work everybody!
I’m a chuck fan from Indonesia. Can I buy anything merchandise from here? I really want to buy some of them. And I really want season 5!
Okay people, i have checked and those of us in the UK can buy this through Amazon, babycurls or lilimay (im sure there is more). Im not sure we can buy it from the manufactor as it asks state etc but im sure you can email them and double check.
Think that this could be available throughout Europe but please dont quote me on it. 🙂
I started using one of those before the show! I can verify it DOES work! I’m a teenager and can barely sleep without it. (I know, I’m pathetic) I couldn’t beliebe it when I saw it on the show!
I work at a baby store and these are a great seller. Just no recording, unfortunately. But Cloud B, the company that makes them, has a product called “Mimicking Monkey” that you can record over.
Eeeeep i want this sheep! but i dont know how il explain to my parents that i need a sheep to fall asleep XD with me being 16yrs of age i dont think theyl buy it 🙁 but i can always try!!! il do just about anything to help chuck get another season!!! nd its just so cute nd fluffy! i could always say that its just a teddy XD
Beyond the sheep even if your not able to buy a car just go in for a test drive of a model you saw advertised on Chuck and tell them why you’re there; “to test drive a car because you saw it on Chuck and thought it was cool”. Car sales are slow dealers love show room traffic because some of it eventually leads to sales. Manufactures love it because even if you’re not in the market now you maybe and you’ll be back if you like their offering. Believe me if we could get 3 or 4 million people into show rooms this year just to look and maybe test drive a car every car manufacturer would be advertising with Chuck next year. I have two brother inlaws who own dealerships and I listen when they talk business. Also go online to the manufactures web site and let them know you went into a show room to check out a for example “Ford Focus” (it was advertised on last nights episode) and tell them you test drove it because where they advertised it, and give them your thoughts on it good or bad.
NBC needs to sell JEFFSTER! Sleep Sheep. Also, starting next week, I will buy a dinner from Subway every Monday in honor of the show. I also toured the local Toyota factory that made the Sienna in that one episode, and our tour guide was a fan of Chuck. But could ruin the show, too. See, sponsors will flood the show and just make it one long ad, ruining the integrity of the show, because they’ll take us for chumps that’ll buy anything they say. I’m just saying……