We know that Chuck is on the bubble when it comes to ratings data. We know the ratings system is broken. We know that Chuck has a vocal, passionate fanbase who aren’t counted by the Nielsen ratings. What can we do to be heard? Following in the footsteps of our spotlights on in-show advertisers like Sleep Sheep and de Blob2 comes a new campaign targeting advertisers: #NotANielsenFamily
What is the #NotANielsenFamily campaign?
The brainchild of We Give a Chuck, NANF is a Twitter-based campaign meant to give those of us who aren’t counted in the Nielsen ratings a chance to let advertisers know that Chuck fans are engaged and notice their commercials & product placement. The first organized NANF live event was April 18 and it generated very favorable responses from the advertisers we Tweeted. Pepsi, Super Shuttle, Stouffers, and more responded with surprised and pleased Tweets to many fans. The campaign will continue over the next few weeks (including the April 25 rerun) as we lead up to NBC’s May 16th announcement of their 2011-2012 schedule.
How do I participate?
Easy peasy: just fire up your Twitter account during while watching Chuck, then send a Tweet to an advertiser telling them you saw their product or ad while watching the show. Be sure to use the #NotANielsenFamily hashtag and include @NBC in the Tweet. For example: Dear @DietPepsi: Saw your ad with David Beckham while watching #Chuck on @NBC. Made me thirsty! #NotANielsenFamily
Who do I Tweet?
I can’t watch and Tweet at the same time. Can I send a message later?
You bet! WGAC is updating the list of advertisers after each episode, so feel free to stop by, take a look at the list and Tweet to a few whose ads/products you remember.
What else can I do?
Want to go the extra mile for Chuck? Take a photo of yourself with an advertiser’s product or visiting one of their locations and Tweet it to the advertiser! More info on how to do that is at WGAC.