SPOILERS: Captain Awesome Joins the Buy Morons (UPDATED)

…sort of. Per TV Guide’s Mega Buzz column, Dr. Woodcomb will be helping out the in-laws with their new business in an unexpected fashion:

Got any scoop on the final season of Chuck? — Matt
NATALIE: The Buy More is going through a few more changes this season. Now that Chuck’s private spy agency, Carmichael Industries, owns Nerd Herd central, Captain Awesome will become the face of the company, says portrayer Ryan McPartlin. (Can I please have a copy of the first Buy More magazine with his pretty mug on it?) “He’s going to be like the Tony Robbins of the Buy More,” McPartlin says, adding that Awesome won’t be quitting his day job as a doctor. “The fact that Ellie and Awesome know about the spy world, it’ll be like the A-Team and we’ll help out, but only when we’re absolutely needed because of the baby.”

I can totally see a Tony Robbins-like future for Captain Awesome. I might even stay up late to catch his infomercial!

Updated: Ausiello has a little more intel on this development:

Question: How does the Buy More fit into this season’s Chuck? —Gabe
Ausiello: Chuck’s now the owner, which means “when his spy agency isn’t doing well, the Buy More might be the only profit center for his company,” explains exec producer Chris Fedak. “It’s important that the Buy More does well, so Chuck’s trying to figure out a way to make it into a successful store.” His first priority: Creating an awesome promotional campaign. “There’s a new commercial with the face of the Buy More, Captain Awesome,” says Fedak. “He’s the most successful salesman Chuck knows.” He’s certainly better than the store’s previous spokesmodel, as viewers will discover firsthand. Reveals Fedak: “We see the original Buy More commercial that Big Mike starred in back in 1981.”